Advertisement-displaying apparatus.



J.. T. BUFFY. ADVERTISEMENT DISPLAYING APPARATUSL I APPLICATION FILEDNOV. 21, 1908y 940,281

` Patented Nov. 16. 1909.

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J. 'I'. ROFFY.

ADVERTISEMENT DISPLAYING APPARATUS.

APPLIUATION HLBD Nov. 21. 1908.

940,281. Patented Nw. 16,1909.

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Be it known that l', Josnrri T. Reiter, :i citizenoi' the United States,residingat Chicago, in the county of Cook and Stute of illinois', haveinvented a new und'useful im? provement in Advei'tisemeiitl)isplsyi1igAppnrutus, of which the following is e, specifi cation.

My invention relates to an improvement in the class of advertisingapparatus involv ing :i vsystem of lenses for throwing upon e suitabledisplay-surface an illuminated tiren containing` the advertisement in'magnified therefore hereinafter described and ,claimed in thatparticular connection. v l

The primary object oi' my invention is to provide e construction oittlie lens-device ennployed which shell adapt it to project to the bestadvantage the lightfrom an incandes cent 'electricdanipg and myinvention con sists in tlie construction of tlie-lens-device,

and in details of construction and combinetions of parts forming theadvertisementdisplaying 'apparatus In tlie accompanying drawings, ligurelis a perspective view; in the nature of a diagram, illustrating,l myinvention as applied to a show-Window.; Fig. 2 shows my iinprovedapparatus by a broken View in sectional elevation; Fig.. 3 is 'zisection on line 3 3, Fig. 2; Fig. 4 is a broken perspective viewsho-wing tlie outer end of the lens-dev vice through an opening iii thedependingr lamp-doine fringe containing s bindingrmg, and Fig. 5 is adiagram lshowing the arrangement of the lenses relative to euch.

other and to the glass plate bearing the ed` vertising-matter to beprojected, as also relutive to the lamp. i

The lamp 6 'is of ordinary incandescent? electric type employing :tfilament 7 formed with a plurality of convolutions; and it is adapted tobe suspended,- by a suitable me-.

dium 8, slieivn as e chain, in the slioiv-Window 9 of .a store. Aframedglziss d ome i0 lamp G.

Specification of Letters Patent. j Entente@ Neu; 1,3, lipplication filedNovember 2l, 19438. Serial Tie, elt.

toil translucent quality usually employed Wits incandescent electriclamps and ot the elmpe shown, or other suitable shape, with :inapron-shown es zi* fringe il depending' from it about its edge, is hungover the lump 6, and it may lieve suspended from it, by chains l2, etrained glass sign i3 provided with an src-shaped reflector letextending baclivardly from its loweredge to reflect. the

light i'roi'u the lamp thro/righ'. thesign for display of the latter.',liepsign is balanced 65 by its suspension et the' point 112 againstthe 'tendency oit-tite reflector ll te deflect it from its properperpendicular position.

fi reflector l5 list/*ing e concave Asurface olf-s, certain radius isrigidly supported on the freine-Work oi the dome l0 `Within the letterto extend adjacent to one side of tlie In. the fringe 1l en opening isformed ii. di ect iine, at :i suitable inclinationez with the renectorl5, thisopening containing; a metal binding shown as a ring 16.

A lens-bolder shown in its preferred forni of s barrel 17 is stablysupported to extend inclinedly, with its inner endv concentric with thereleetor'lt but at tlie opposite side of: 80 the lamp, and with its.outer end registering with the ring i6, in vtlie shade l0, by means ofbearing-rings i8 and 19 surrounding the barrel respectivelymesr itsopposite ends, these rings being on supporting-arnis'll 85 and 119extending in suitable positions into the interiorl of the shade from itsiranie- Work. ln the inner end of the barrel is pro vided e lens 20,preferably or the construction represented in Fig. 5 vitli its opposite'90 convex surfaces ot different radius of curveture, `that of the innersurface having the greater radius. The radius of the outer surface ofthis lens is -tlie saine es that, of the reflector 1:3., Speced from thelens 20'95 in the barrel by e tube-section 21 coniied about its edge4between the lattereiidi another tube-section 2 2 of the same length,-

is :i transparent plate 23 inthe form of] sr glass disk bearin theadvertising-matter y to be projected. magnifying lens 24; .ts

in the barrel against. the outer end of the spacer 22, being lield by nspiral spring 25 confined in a cap 25 having a reduced outer end 27containing an opening concentricwitli 05 tlie body-portion of the capand ,in which is fastened a magnifying lens 28. The Vspringbearing oitthe cap 26 adapts` to be 'edjusted in the barrel to proiiieriy adjustthe lens 28 relative to the lens for focusing purposes; and in theadiusted'-r position ot i the outermost lensit -is retained by anysuitable means, as by a sensoren] 9,9 working in the bearing-ring 19against the barrel to i n dent the latter and thus afford an obstructionpresented to the outer edge or shoulderv of the cap against being,yforced loutwardly by the tension of the spring 26.

The inclination of the lens-device in the situation shown is such as toproject from its suspended position in a show-window a circular areaoflight under the restrict-ing actionk as .to` light-diffusion, of thefringed? dome l0, upon thesidewalk 30 adjacent tol the Window where thesi n is )eculiarl at-` .i

tractive to passers-by at night, which is, .of course, thetime for usingthe display. The light fromthe lamp passes through the inverted sign 23in parallel rays, which are crossed, as representedi'ifthe diaejram ofFig. 5, bythe lens Q4, tobeinverted, as indicated inthe diagrainfbypassing through the lens 28 to projectthcsign properly upon thesidewalk, as indicated in Fig. l. x What I claim as new and desire tosecure by Letters Patent isf l. A. sl1oW-windoW illuminating andadvertisen'ient-displaying apparatus comprising, in combination7 atranslucent dome, a

. lamp located in the upper part of said dome,

a lens-holder supported Within the dome to extend inclinedly from saidlamp to project the advertisement to he displayed-alpen the sidewalkadjacent to said Window, an ad vertisement-hearing transparent.' plateinv said holder, and lenses arranged in said holder relative to eachother and to said plate and lamp to project the advertisingmatter on theplate in magnified forni upon said sidewalk.

2. .A show-Window 'illuminating' and advertisement-displaying apparatuscomprising, in combination, a translucent dome provided with a dependingapron containing an opening, a lamp in 'the upper portion of said dome,and a lens-device consisting of a lens holder rigidly supportedwithinsaid dome to extend inclinedly in line with sind open- 'ing to projectthe advertisement to be displayed upon the sidewalk adjacent-to saidWindow, an advertisement-bearing transparent plate in said holder, andlenses arranged in said holder relative to `each other and to said plateand lamp to project the advertising-matter on the plate in niagnicd formupon said sidewalk.

3. An advertisenientdisplaying apparatus for show-Windows comprising, incoinbination, a lamp, atranslucent dome dn said lamp provided with adepending apron con taining a binding-equipped opening, a re` lectorsupported at one side of said lamp, and a lens-,device comprising abarrel sup- 65 ported Within said dome on the frame there of to extendinclinedly in line with said reiec'tor and opening to project theadvertisement to be displayed upon the sidewalk adjacent 'to saidWindow, van advertisement- 70 bearing` transparent plate in the barrel,and lenses .arranged in said barrel relative to each other and to theplate and lamp to project the advertising-matter on said plate inniagnilied form vupon Said sidewalk.

R. A. RAYMOND, L. G. KIRKLAZND.

